The new movie service, which was widely anticipated prior to its announcement by Jobs in San Francisco, comes on the heels of several similar announcements made recently. And it's offering video games, including Pac-Man and Tetris, also through iTunes, that can be played on the new full-sized iPod. Reitzes also wrote that the new iPod products could help drive Apple sales higher for the rest of the year.Īpple also announced that highlights from NFL regular season games this year will be available for purchase through its iTunes store for $1.99 a game. The company also said it will offer a new, thinner iPod Nano that will feature a 24-hour battery life and more storage capacity, as well as a 1-gig iPod shuffle. "We believe the iTV concept could make AAPL (Apple) a bigger player in the digital home," UBS analyst Ben Reitzes wrote in a research note after Apple's announcement.Īpple is also updating its iPod line, rolling out a new 30-gigabyte version priced at $249 and a new 80-gig model for $349, which will hold up to 20,000 songs or 100 hours of video. "iTunes is selling over one million videos a week, and we hope to match this with movies in less than a year."Īpple's iTunes store has become wildly popular among consumers since its launch, having sold 1.5 billion songs to date, according to the company.Īpple also said users will soon be able to watch the movies on TV with the upcoming release of a new product dubbed the iTV player. "In less than one year we've grown from offering just five TV shows to offering over 220 TV shows, and we hope to do the same with movies," Apple CEO Steve Jobs said in a statement. The movies will include "Pirates of the Caribbean: The Curse of the Black Pearl," "Shakespeare in Love" and "The Incredibles." Consumers will be able to download the films to watch on their computers and iPods. New releases will cost $12.99 initially and $14.99 later, while older films titles will be $9.99, Apple said. ( Charts) studios - Disney, Pixar and Touchstone - to download from the company's popular iTunes store. Under the new movie service, consumers will be able to choose from over 75 movies from Miramax and Walt Disney Co.
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